Jeremy is right. You can't build a sticky brand overnight, but you can certainly accumulate the brand assets that make your business stickier, right now, with just one workflow tweak.
Sticky brand assets that project authority like lead magnets, courses, and
testimonials position you as a specialized heart surgeon instead of a general practitioner.
I understand that asking for a testimonial feels like you're groveling...asking for scraps like, "Please sir, I want some more."
There's a greater cost in NOT asking for them.
Because if negative reviews reflect that you're terrible at your craft, then no reviews reflect that you have zero experience...which clients see as bad as being actually terrible!
With no reviews, you can expect more requests for SPEC work, Fiverrish prices, and the cycles of feast or famine.
Testimonials give positive reassurance that others have been happy and satisfied with their investment, have achieved the same results they want to achieve, had a remarkable experience, and would recommend the service, product, or program.